App Store Optimization (ASO) Specialist

Job Duties

  • Be in charge of ASO of various apps and games.

  • Analyze current state of ASO and define strategy to maximize organic user acquisition.

  • Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.

  • Optimize conversion rate on the store listing page with experiments and try to maximize the same.

  • Monitor and track rankings and conversion rate using ASO tools.

  • Always be on look out to increase downloads with improvements and new ideas.

  • Be up to date with latest ASO tips, tricks, hacks and news.

  • Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.

  • Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.

  • Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

  • Minimum 1-2 years of experience with ASO in a game/app with million+ installs.

  • Excellent analytical and reporting skills.

  • Enthusiasm and energy to fire up internal teams

  • Great communication skills

  • Creative and original thinking

  • Proficiency with ASO tools, including Google Play Console and other external tools.

  • Ability to work within a team and independently